Every autumn, thousands of people - men and women alike - experience much more intense hair loss than usual. Stress, hormonal changes, hair inflammation and fast-paced lifestyles have turned this seasonal problem into a growing sign of general imbalance that affects both self-esteem and well-being.
At a time when hair health is understood to be an essential part of the wellness integral, the Spanish firm LICO Cosmetics, renowned for its cosmetic R&D and skin-friendly approach, presents an innovation that promises to change the landscape of anti-hair loss treatments: High Density Lotion, a high-tech formulation developed in collaboration with the pharmaceutical company e influencer Helena Rodero, expert in advanced formulation.
A natural alternative inspired by the power of minoxidil, but without side-effects
For decades, minoxidil has been one of the few effective options to stop hair loss. However, its side effects - irritation, flaking, hypertrichosis - and its pharmacological nature make it a product that is not always well tolerated.
The new High Density Lotion was created precisely to offer an equally effective solution in terms of hair density and reinforcement, but with the seal of conscious cosmetics: no drugs, no side effects and no endocrine disruptors.
Helena Rodero has designed a formula rich in botanical and biotechnological active ingredients that are able to:
- stimulate the follicle from the root,
- increase hair density and thickness,
- reduce inflammation of the scalp,
- and strengthen the hair's cutaneous barrier to prevent seasonal hair loss.
This launch reaffirms the capacity of LICO Cosmetics to develop unique products that are safe and respectful of human health and the environment.
A wellness brand that unites engineering, nature and sustainability
LICO Cosmetics, created by two chemical engineers with extensive experience, has established itself as a benchmark in new-generation cosmetics: scientific formulas with premium natural ingredients, sustainability throughout the production chain and a radical commitment to transparency.
Its products stand out because:
- are made from natural ingredients of exotic and sustainable origin,
- integrate highly effective biotechnological active ingredients,
- are free of endocrine disruptors,
- and combine science and nature to deliver visible results in just a few weeks.
All of this under the commitment to responsible, skin-friendly, honest and locally produced cosmetics.
Awards and international recognition
The scientific work behind LICO has been recognised in the prestigious The Beauty Shortlist Awards, where its formulations -especially the line African Essence y Amazonian Essence- have received several awards Editor's Choice for its innovation, texture and efficacy.
This independent recognition reinforces its position as a leading Spanish brand in advanced natural cosmetics.
In addition to its new Kerala Essence High Density Lotion, the brand has a range that connects directly to holistic wellness:
- New Eyes Icelandic Essence - eye contour serum with visible effects on dark circles and puffiness.
- Fill Roll-On - precise treatment for deep wrinkles such as the nasolabial fold.
- Relax Hydrogel - relaxing and revitalising body gel for tired legs.
- Neck Slim Cream - neck and jowl remodelling cream with peptides and shiitake.
- Antiox Cream - antioxidant cream that restores radiance with African essences.
- Bright Body Oil - nourishing oil that strengthens the skin barrier and provides a healthy glow.
With the launch of High Density Lotion, LICO Cosmetics takes a decisive step towards tackling a real hair health problem through advanced and respectful cosmetics. A natural alternative that responds to the needs of today's consumer: clean science, sustainability, proven efficacy and holistic wellness.
In a world where self-care is health, LICO positions itself as a brand that goes beyond aesthetics: it designs formulas that care, respect and transform.
