HAB France announces the official opening of the HAB France conference programme. Africa Wellness CongressThe event will take place on the following days, together with the start of ticket sales. The meeting will take place on 13 and 14 October 2025 at the Es Saadi Marrakech Resort, and consolidates itself as a leading pan-African forum that will bring together investors, hotel and spa professionals, wellness experts, architects and policy makers to define the future of the sector on the continent.
Registration is now open on the Congress website, in the section "...".Buy Your Ticket".
The Africa Wellness Congress has the support of prestigious institutions such as the Africa Wellness Initiative, the Moroccan National Tourism Confederation and Luxe Radio, as well as prominent personalities from the hotel, spa and wellness sectors in Morocco and Africa.
Under the theme "Pioneers in investment and business in the wellness industry in Africa", this first edition will feature a panel of experts from Morocco, Africa, Europe and the United States. Confirmed speakers include Hamid Bentahar, President of the Moroccan National Confederation of Tourism; Adel Koubaji, Director of Vichy Thermalia Moulay Yacoub; Amy McDonald, Founder of Under a Tree (USA); Asma El Mernissi, Founder of Maison d'Asa (Morocco); Beth Gatonye, Founder of Seeing Hands (Zimbabwe); Caroline Bauchet-Bouhlal, Deputy Director of Es Saadi Marrakech Resort Group;Fadhel Bouaziz, founder & president of Blanchisserie BBS (Tunisia), Gil Amsallem, founder of AMS Formation (France); Grace Zichawo, founder of Elite School of Beauty (Zimbabwe); Professor Jacques Houroupou Mbambai, founder of Maison du Bien-être (Chad); Kent Richards, founder of Wellness World Global and member of Africa Wellness Initiative (UK); Mariane Akwenye, founder of Nomad Wellness and president of Africa Wellness Initiative (Namibia); Martin Goldmann, CEO of ASPA International (Portugal); Patrick Saussay, founder of GPSA consultancy (France); Rumbiey Muchenje, certified sleep and integrative health coach (Rwanda); Sophie Agullana, consultant for wellness projects (Switzerland); Trevor Ward, partner at W Hospitality (Nigeria); Sarah Idhajoub, spa director at Oberoi Marrakech (Morocco); and Walid El Mernissi, general manager of Maison d'Asa (Morocco).
The programme will continue to be updated in the coming weeks.
The congress will be held at Es Saadi Marrakech Resort, an emblematic complex located in the Hivernage district, which combines Moroccan elegance, high-level hospitality, gardens and a world-class spa, making it the ideal setting for a meeting focused on innovation and excellence in wellness.
The Africa Wellness Congress is an initiative of HAB France, an organisation with a decade of experience in creating influential professional beauty and wellness forums. Its projects include the Medi Wellness Congress, the Forum de l'Esthétique et du Spa, Beauty Business Days and the publication of the professional magazine BEAUTY FORUM in France. Its founder, Vladi Kovanic, a benchmark in the European wellness industry and creator of the HOTel&SPA Forum, has been supporting spa professionals for more than twenty years through strategic consultancy, organisation of international forums and spa management training programmes in France and Switzerland.
