Winner of the award for Best Destination in Europe in 2024, Marbella stands out as a pinnacle in tourism and social attractiveness, encompassing all the essential elements to be recognised as one of the world's leading tourist centres. Its strategic location, nestled at the foot of the Sierra Blanca mountain range and along the coast, guarantees exceptional climatic conditions and accessibility by land, sea and air.
The next 28 and 29 November will host the World Health Tourism Congress (WHTC) y Wellness Forumbased in Marbella is also proud to announce that it will be media & sales partner of the Congress.
Celebrated for its 320 days of sunshine a year, Marbella boasts the best climate in Europe, earning it the distinction of being the first city in the world to be designated as a health destination since the early 1970s. Arguably, Marbella's unique climate and characteristics laid the foundations for the very concept of health tourism.
The rise of private clinics offering exclusive services to visitors, combined with the town's amenities, location, climate and services, contributes significantly to Marbella's business strategy, positioning it as a prime destination for health tourism all year round.
The World Health Tourism Congress (WHTC)organised by The Scene, is a global BtoB event focused on showcasing ongoing developments in the health tourism sector. Since 2006, the event has been held in various parts of the world, including Dubai, United Arab Emirates (three times), Limassol, Cyprus, and Wiesbaden, Germany. The event addresses various aspects of the health and wellness industry, providing a platform for related products, services and facilities. It also serves as a gateway to explore new developments, emerging trends and opportunities for trade and investment in the sector. WHTC plays a vital role in fostering connections and collaborations within the international healthcare community.
The congress offers healthcare providers from around the world a unique opportunity to establish business opportunities and forge partnerships with the world's largest corporate buyers of healthcare services. Distinguished as the only event dedicated to bringing together corporate healthcare buyers and "World Class Medical Providers", the WHTC serves as a key platform to foster collaborations and facilitate meaningful connections within the global healthcare industry.
WHAT IS THE WORLD CONGRESS ON HEALTH TOURISM?
Unlike other trade shows and exhibitions within the health tourism industry, the WHTC distinguishes itself by offering a distinctive, business-oriented and pragmatic environment. The forum uses one-on-one business meetings and educational workshop sessions, exclusively designed for senior executive managers who have decision-making authority within their organisations. These decision-makers are keen to form partnerships with healthcare solution providers to mutually benefit both parties. The WHTC approach ensures focused and impactful interaction between key players in the healthcare sector.
WHO ARE THE CORPORATE BUYERS?
Buyers are extensively pre-qualified according to their budget and confirmed to be actively working on overseas health treatment programmes for their organisations. Invited buyers are looking for global solutions for their health tourism programmes. Corporate buyers are divided into four main categories: ministries of health, insurance companies, Fortune 500 multinational corporations and travel agencies specialising in promoting health tourism.
The main objective of the event is to bring together corporate buyers, mainly from the GCC area, Africa, Europe, Asia and Russian-speaking countries, with the best Solution Providers from around the world. Each corporate buyer is extensively pre-qualified and has contractually agreed to the following conditions:
- They are the ultimate decision-makers within their organisation with regard to health and medical tourism.
- They have a substantial budget to allocate to health and medical tourism.
- They are actively seeking new partners to do business with.
For the agenda and terms and conditions of participation, please contact us: info@wellnessforum.pro.
