In the year in which it celebrates its 50th anniversary, Selmark is committed to a new way of understanding sport and style with the launch of Tech ST7a sports capsule created with Pilar Rubio, its ambassador and creative collaborator for more than five years. It is a collection that fuses performance, comfort and designdesigned for women who want to feel strong, confident and stylish in and out of the gym.
Each garment has been developed in detail with Pilar, who has personally tested the fabrics and patterns to find the perfect balance between technique and aesthetics. The capsule includes high-support sports bras, functional tops, double-waisted leggings that fit like a second skin, lightweight waterproof jackets, and even a chlorine-resistant lycra sports swimming costumeideal for training in the water without compromising on style. The collection is completed by a 2-in-1 technical dress for racket sports or golf, a waterproof sports poncho and accessories such as technical shoes, a mobile phone holder and a sports bag. All available in sizes S to XL to meet different silhouettes and needs.
The chosen colours - charcoal black, deep blue and forest green - convey strength, sophistication and versatility, designed to combine with each other and adapt to both training and everyday urban life. The aim is to offer pieces timeless and versatile that match the rhythm of an active life, from the first meeting in the morning to the last set in the gym.
"Training is health and balance, but also a way of expressing myself," says Pilar Rubio. "We wanted to create garments that really work in movement, that give support, comfort and style in equal parts. This capsule reflects the unstoppable energy we all have inside us.
The collection highlights Selmark's philosophy: fashion designed by and for women, with smart materials for stretch, strength and recovery. Every cut, seam and detail is designed to flatter the silhouette, reduce chafing and feel like a second skin.
Beyond technique, Tech ST7 is a statement of attitude. It's about women who don't stop, who train, work, take care of their families and continue to find moments for themselves. Women who understand sport not only as a physical challenge, but as a path to confidence, health and authenticity.
The capsule Selmark Tech ST7 by Pilar Rubio is now available in selected shops, El Corte Inglés and in the brand's online shop: www.selmarklingerie.com.
