{"id":4287,"date":"2024-01-10T21:10:00","date_gmt":"2024-01-10T20:10:00","guid":{"rendered":"https:\/\/wellnessforum.pro\/?p=4287"},"modified":"2024-11-10T21:53:38","modified_gmt":"2024-11-10T20:53:38","slug":"armah-sports-launches-new-health-club-concept-for-the-middle-east-market","status":"publish","type":"post","link":"https:\/\/wellnessforum.pro\/en\/armah-sports-lanza-un-nuevo-concepto-de-club-de-salud-para-el-mercado-de-medio-oriente\/","title":{"rendered":"Armah Sports launches new health club concept for Middle East market"},"content":{"rendered":"<p><strong><a href=\"https:\/\/armahsports.com\/\">Armah Sports<\/a><\/strong> has launched a new health club concept for the Middle East market, with plans to expand into the region and beyond. The first B_fit club recently opened in Jeddah, Saudi Arabia, and will operate as a full-service smart club, offering a wide range of innovative technology solutions integrated with a high-end fitness offering.<\/p>\n\n\n\n<p>Training facilities at the 3,750 m\u00b2 club include a fitness room, cardio zone, high-performance cardio zone, personal training spaces, athlete factory and six exercise studios (functional, spinning, yoga, pilates, HIIT and boxing). There is also a 25m swimming pool, indoor running track, coworking space, innovation lab, smoothie bar and retail area.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"911\" height=\"1024\" src=\"https:\/\/wellnessforum.pro\/wp-content\/uploads\/2024\/11\/armah-sports-911x1024.jpg\" alt=\"\" class=\"wp-image-4288\" srcset=\"https:\/\/wellnessforum.pro\/wp-content\/uploads\/2024\/11\/armah-sports-911x1024.jpg 911w, https:\/\/wellnessforum.pro\/wp-content\/uploads\/2024\/11\/armah-sports-267x300.jpg 267w, https:\/\/wellnessforum.pro\/wp-content\/uploads\/2024\/11\/armah-sports-768x863.jpg 768w, https:\/\/wellnessforum.pro\/wp-content\/uploads\/2024\/11\/armah-sports.jpg 1200w\" sizes=\"(max-width: 911px) 100vw, 911px\" \/><\/figure>\n\n\n\n<p>On the technology side, B_fit offers an impressive range of solutions, starting with contactless facial recognition access to the club. B_fit will also be the first health club in the world to use Amazon Alexa in its operations, allowing members to book classes and consult biographies and trainer schedules with voice commands.<\/p>\n\n\n\n<p><strong>Development of B_fit and other club concepts<\/strong><\/p>\n\n\n\n<p>B_fit is one of three health club concepts being developed by the team. The other two are Optimo, a luxury brand, and Lift, a budget option. The company plans to open 11 B_fit smart clubs and three Optimo clubs in the next 18 months.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1000\" height=\"540\" src=\"https:\/\/wellnessforum.pro\/wp-content\/uploads\/2024\/11\/image00004_1_1-1.jpg\" alt=\"\" class=\"wp-image-4293\" srcset=\"https:\/\/wellnessforum.pro\/wp-content\/uploads\/2024\/11\/image00004_1_1-1.jpg 1000w, https:\/\/wellnessforum.pro\/wp-content\/uploads\/2024\/11\/image00004_1_1-1-300x162.jpg 300w, https:\/\/wellnessforum.pro\/wp-content\/uploads\/2024\/11\/image00004_1_1-1-768x415.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p><strong>What was the inspiration for creating a \"smart club\"?<\/strong><\/p>\n\n\n\n<p>After a successful IPO with our previous gym chain, we decided to sell the company with a vision to create something different, something that would be a radical departure from the classic fitness club model and take the industry to another level. For five years, I have been a member of the international REX Roundtables community, where founders and CEOs of fitness companies from around the world meet three times a year to explore, share, learn and improve.<\/p>\n\n\n\n<p>Three years ago, we met in Helsinki and the theme was \"the club of the future\". We spent four days talking about how we envisioned it. One of our colleagues, Barry Walsh, who read an article entitled \"Future Ready: The New Fitness Revolution\", suggested we focus on the future of fitness at our next meeting. I came back full of inspiration and decided to change the shape of our industry. In three days I put together a business plan entitled \"Reinventing Fitness\", and here we are with our first \"smart club\".<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"735\" src=\"https:\/\/wellnessforum.pro\/wp-content\/uploads\/2024\/11\/rex-1024x735.jpg\" alt=\"\" class=\"wp-image-4292\" srcset=\"https:\/\/wellnessforum.pro\/wp-content\/uploads\/2024\/11\/rex-1024x735.jpg 1024w, https:\/\/wellnessforum.pro\/wp-content\/uploads\/2024\/11\/rex-300x215.jpg 300w, https:\/\/wellnessforum.pro\/wp-content\/uploads\/2024\/11\/rex-768x551.jpg 768w, https:\/\/wellnessforum.pro\/wp-content\/uploads\/2024\/11\/rex.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><strong>Why is it important to integrate technology into fitness?<\/strong><\/p>\n\n\n\n<p>Technology is not only important in our lives today, but essential, and this applies to everything, including the fitness industry. The fitness industry has historically been slow to adapt, but is now struggling to catch up. Never in my 20+ years of experience have I seen a comprehensive IT solution that covers all needs. The only way forward is to adapt technology in the right way to serve the needs of the market and the business.<\/p>\n\n\n\n<p><strong>Amazon Alexa integration<\/strong><\/p>\n\n\n\n<p>In one of our REX meetings, Fausto said: \"voice control will be the future of communication\". We contacted Amazon and they agreed to work on this unique project. After almost a year of work, we now have Alexa up and running in our club, helping members to book classes, check coach biographies and get additional information.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"580\" src=\"https:\/\/wellnessforum.pro\/wp-content\/uploads\/2024\/11\/79950df3c02219bec18ab6134009fa6c-1024x580.jpg\" alt=\"\" class=\"wp-image-4289\" srcset=\"https:\/\/wellnessforum.pro\/wp-content\/uploads\/2024\/11\/79950df3c02219bec18ab6134009fa6c-1024x580.jpg 1024w, https:\/\/wellnessforum.pro\/wp-content\/uploads\/2024\/11\/79950df3c02219bec18ab6134009fa6c-300x170.jpg 300w, https:\/\/wellnessforum.pro\/wp-content\/uploads\/2024\/11\/79950df3c02219bec18ab6134009fa6c-768x435.jpg 768w, https:\/\/wellnessforum.pro\/wp-content\/uploads\/2024\/11\/79950df3c02219bec18ab6134009fa6c-1536x870.jpg 1536w, https:\/\/wellnessforum.pro\/wp-content\/uploads\/2024\/11\/79950df3c02219bec18ab6134009fa6c.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><strong>The innovation laboratory<\/strong><\/p>\n\n\n\n<p>The idea behind our innovation lab was to introduce the future to our members with \"out of the ordinary\" concepts. Today we are introducing VR and gamification in two different solutions: one allows you to play while holding a plank position simulating flying, and the other one allows you to ride a virtual bike in a city or scenic location.<\/p>\n\n\n\n<p><strong>Internet of Things at B_fit<\/strong><\/p>\n\n\n\n<p>When we started building the smart club model, the first step was to design an ecosystem that included physical, digital and human integrations. The goal was to enable members to feel connected all the time and make their lives easier. Our clubs also use the latest building management solutions to control physical, digital and human spaces.<\/p>\n\n\n\n<p><strong>Technology in the gym<\/strong><\/p>\n\n\n\n<p>We are partnering with equipment manufacturers in Europe and the US who understand our vision. We have cardio that connects with <strong>our B_FIT app and wearables such as Apple Watch and Fitbit <\/strong>for members to download or track their performance.<\/p>\n\n\n\n<p><strong>Staying at the cutting edge of fit-tech<\/strong><\/p>\n\n\n\n<p>Our young and ambitious team shares ideas and technology trends almost daily. Our first role in our smart vision was not only to build the best IT infrastructure for our needs, but also to make sure it was agile and flexible to accommodate new technologies in the future.<\/p>\n\n\n\n<p><strong>Technologies used in B_fit<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Facial recognition access control<\/li>\n\n\n\n<li>App with home workouts, personal goals, group challenges, personalised training plans, activity tracking, video on demand and meditation.<\/li>\n\n\n\n<li>Secure WiFi throughout the centre<\/li>\n\n\n\n<li>Digital library in the coworking space using Amazon Kindle<\/li>\n\n\n\n<li>Digital kiosk at reception with member portal<\/li>\n\n\n\n<li>Online or wristband payments at the smoothie bar and shop<\/li>\n\n\n\n<li>Intelligent parking system in the basement with space sensors<\/li>\n\n\n\n<li>Tracking attendance at classes and personal training sessions with RFID wristband<\/li>\n\n\n\n<li>Charging stations for electric vehicles<\/li>\n\n\n\n<li>Intelligent lighting system<\/li>\n\n\n\n<li>LEED certification in the first two clubs<\/li>\n\n\n\n<li>Robot waiter in the room and coworking space.<\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"<p>Armah Sports ha lanzado un nuevo concepto de club de salud para el mercado de Medio Oriente, con planes de expandirlo en la regi\u00f3n y m\u00e1s all\u00e1. El primer club B_fit abri\u00f3 recientemente en Jeddah, Arabia Saudita, y funcionar\u00e1 como un club inteligente de servicio completo, ofreciendo una amplia gama de soluciones tecnol\u00f3gicas innovadoras integradas [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":4290,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[102,17,49],"tags":[],"class_list":["post-4287","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-clubs","category-fitness","category-gente"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Armah Sports lanza un nuevo concepto de club de salud para el mercado de Medio Oriente<\/title>\n<meta name=\"description\" content=\"El primer club B_fit abri\u00f3 recientemente en Jeddah, Arabia Saudita, y funcionar\u00e1 como un club inteligente de servicio completo\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wellnessforum.pro\/en\/armah-sports-launches-new-health-club-concept-for-the-middle-east-market\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Armah Sports lanza un nuevo concepto de club de salud para el mercado de Medio Oriente\" \/>\n<meta property=\"og:description\" content=\"El primer club B_fit abri\u00f3 recientemente en Jeddah, Arabia Saudita, y funcionar\u00e1 como un club inteligente de servicio completo\" \/>\n<meta property=\"og:url\" content=\"https:\/\/wellnessforum.pro\/en\/armah-sports-launches-new-health-club-concept-for-the-middle-east-market\/\" \/>\n<meta property=\"og:site_name\" content=\"Wellness Forum\" \/>\n<meta property=\"article:published_time\" 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