{"id":4953,"date":"2025-06-24T09:58:14","date_gmt":"2025-06-24T07:58:14","guid":{"rendered":"https:\/\/wellnessforum.pro\/?p=4953"},"modified":"2025-06-24T09:58:15","modified_gmt":"2025-06-24T07:58:15","slug":"what-spas-users-are-really-looking-for-in-2025","status":"publish","type":"post","link":"https:\/\/wellnessforum.pro\/en\/que-buscan-realmente-los-usuarios-de-spas-en-2025\/","title":{"rendered":"What are spa users really looking for in 2025?"},"content":{"rendered":"<p>The prestigious British publication <em>The Good Spa Guide<\/em> has analysed the opinions of 2,557 of its members about their spa experiences, with the aim of understanding what factors motivate their decisions and what aspects they value most (or least) in this type of wellness getaway.<\/p>\n\n\n\n<p>The result has been compiled in the <strong>\"State of Spa Report<\/strong>which will be presented by its founder, <strong>Daphne Metland<\/strong>during the convention <em>Spa Life UK<\/em>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Why choose a spa?<\/h3>\n\n\n\n<p>According to the study, the <strong>57 %<\/strong> of those surveyed say they look first at the <strong>spa facilities<\/strong>The choice of a hotel, such as the presence of a swimming pool or relaxation areas, should be made before deciding on one or the other. The <strong>perceived quality and comfort of the environment<\/strong> are key.<\/p>\n\n\n\n<p>On the other hand, the <strong>69 %<\/strong> ensures that reading <strong>negative reviews<\/strong> discourages them from booking, being the <strong>lack of value for money<\/strong> the second most important factor to rule it out.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1000\" height=\"667\" src=\"https:\/\/wellnessforum.pro\/wp-content\/uploads\/2025\/06\/selfie-spa.jpg\" alt=\"\" class=\"wp-image-4955\" srcset=\"https:\/\/wellnessforum.pro\/wp-content\/uploads\/2025\/06\/selfie-spa.jpg 1000w, https:\/\/wellnessforum.pro\/wp-content\/uploads\/2025\/06\/selfie-spa-300x200.jpg 300w, https:\/\/wellnessforum.pro\/wp-content\/uploads\/2025\/06\/selfie-spa-768x512.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">What they enjoy most<\/h3>\n\n\n\n<p>When asked what they most enjoy about a spa day, a <strong>59 %<\/strong> highlighted the <strong>a sense of indulgence<\/strong> and disconnection, a <strong>56 %<\/strong> the use of the facilities, and a <strong>51 %<\/strong> treatments such as massages or facial therapies.<\/p>\n\n\n\n<p>In terms of loyalty, the <strong>61 %<\/strong> would be willing to return if they were offered a <strong>exclusive discount for a second visit<\/strong>while more than half say that a <strong>excellent customer service<\/strong> also significantly influences their decision to repeat.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Insecurities and inconveniences<\/h3>\n\n\n\n<p>The study also reveals some <strong>common anxieties<\/strong> among visitors:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The <strong>71 %<\/strong> fears that the spa is <strong>too full<\/strong> during their stay.<\/li>\n\n\n\n<li>A <strong>25 %<\/strong> mentions the <strong>lack of confidence in their body image<\/strong> as a barrier to full enjoyment.<\/li>\n\n\n\n<li>The <strong>27 %<\/strong> fears <strong>hidden or unexpected costs<\/strong> during the experience.<\/li>\n<\/ul>\n\n\n\n<p>A large majority also expressed their wish to see the <strong>ban mobile phones<\/strong> in spas, citing the discomfort of other customers taking selfies or videos in outdoor relaxation areas as an example.<\/p>\n\n\n\n<p>More than half of the respondents indicated that they look for <strong>an experience that offers real value for money<\/strong>. The <strong>50 %<\/strong> plans to spend between <strong>100 and 200 pounds<\/strong> (approx. <strong>117 to 234 euros<\/strong>) in a spa day.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"612\" height=\"408\" src=\"https:\/\/wellnessforum.pro\/wp-content\/uploads\/2025\/06\/spa-trend.jpg\" alt=\"\" class=\"wp-image-4956\" srcset=\"https:\/\/wellnessforum.pro\/wp-content\/uploads\/2025\/06\/spa-trend.jpg 612w, https:\/\/wellnessforum.pro\/wp-content\/uploads\/2025\/06\/spa-trend-300x200.jpg 300w\" sizes=\"(max-width: 612px) 100vw, 612px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">How is this reflected in Spain?<\/h3>\n\n\n\n<p>In the Spanish market, where wellness tourism is still booming - especially in regions such as the Costa del Sol, Balearic Islands, Catalonia and Valencia - this international trend is reinforcing the <strong>need to offer spas that balance high-end facilities, close hospitality and transparent pricing<\/strong>.<\/p>\n\n\n\n<p>The growing interest of the Spanish public in self-care, together with the popularisation of the <em>wellness retreats<\/em> and mindful experiences, suggests that <strong>differentiation and personalised experience<\/strong> are key to capturing a demanding and increasingly informed public.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\"This year, we asked users directly what they really want - and what they don't want - in a spa experience. Good facilities, personalised treatment and a sense of authentic disconnection top the list, while bad reviews or overcrowded spaces are the big 'don'ts',\" he explained. <strong>Daphne Metland<\/strong>founder of The Good Spa Guide.<\/p>\n<\/blockquote>\n\n\n\n<p>For more information, please visit <a class=\"\" href=\"https:\/\/www.goodspaguide.co.uk\">www.goodspaguide.co.uk<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>La prestigiosa publicaci\u00f3n brit\u00e1nica The Good Spa Guide ha analizado la opini\u00f3n de 2.557 de sus miembros sobre sus experiencias en spas, con el objetivo de comprender qu\u00e9 factores motivan sus decisiones y qu\u00e9 aspectos valoran m\u00e1s (o menos) en este tipo de escapadas de bienestar. El resultado se ha recopilado en el &#8220;State of [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":4954,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[57],"tags":[],"class_list":["post-4953","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-saunas-spa"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00bfQu\u00e9 buscan realmente los usuarios de spas en 2025?<\/title>\n<meta name=\"description\" content=\"la opini\u00f3n de 2.557 de sus miembros sobre sus experiencias en spas, con el objetivo de comprender qu\u00e9 factores motivan sus decisiones\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wellnessforum.pro\/en\/what-spas-users-are-really-looking-for-in-2025\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfQu\u00e9 buscan realmente los usuarios de spas en 2025?\" \/>\n<meta property=\"og:description\" content=\"la opini\u00f3n de 2.557 de sus miembros sobre sus experiencias en spas, con el objetivo de comprender qu\u00e9 factores motivan sus decisiones\" \/>\n<meta property=\"og:url\" content=\"https:\/\/wellnessforum.pro\/en\/what-spas-users-are-really-looking-for-in-2025\/\" \/>\n<meta property=\"og:site_name\" content=\"Wellness Forum\" \/>\n<meta property=\"article:published_time\" content=\"2025-06-24T07:58:14+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-24T07:58:15+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/wellnessforum.pro\/wp-content\/uploads\/2025\/06\/cuevadel-gato.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1073\" \/>\n\t<meta property=\"og:image:height\" content=\"768\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Redacci\u00f3n\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Redacci\u00f3n\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/wellnessforum.pro\\\/que-buscan-realmente-los-usuarios-de-spas-en-2025\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/wellnessforum.pro\\\/que-buscan-realmente-los-usuarios-de-spas-en-2025\\\/\"},\"author\":{\"name\":\"Redacci\u00f3n\",\"@id\":\"https:\\\/\\\/wellnessforum.pro\\\/#\\\/schema\\\/person\\\/e6275a3e7980b403888dac6447b81c63\"},\"headline\":\"\u00bfQu\u00e9 buscan realmente los usuarios de spas en 2025?\",\"datePublished\":\"2025-06-24T07:58:14+00:00\",\"dateModified\":\"2025-06-24T07:58:15+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/wellnessforum.pro\\\/que-buscan-realmente-los-usuarios-de-spas-en-2025\\\/\"},\"wordCount\":563,\"publisher\":{\"@id\":\"https:\\\/\\\/wellnessforum.pro\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/wellnessforum.pro\\\/que-buscan-realmente-los-usuarios-de-spas-en-2025\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/wellnessforum.pro\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/cuevadel-gato.jpg\",\"articleSection\":[\"Saunas &amp; 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