Zinedine Zidane, international football legend and synonymous with sporting excellence, has been appointed as the new ambassador of Palace Meranoone of the centres of and longevity in Europe. This collaboration reinforces the clinic's position as a reference destination for those seeking to optimise their health and performance from a preventive, comprehensive and high-level approach.
Located in the north of Italy, Palace Merano is known for its exclusive Revital method, which combines traditional Chinese medicine with cutting-edge Western medical technologies. The centre promotes a holistic approach to health, which puts the individual and their physiological, energetic and emotional needs at the centre. Through accurate diagnostics, personalised nutritional plans, phytotherapy, cellular detoxification treatments, aesthetic medicine and conscious movement programmes, Palace Merano aims to restore the body's balance and improve long-term vitality.
Zidane, who has been a symbol of physical and mental commitment throughout his career as a player and coach, embodies the values that the centre wishes to project: discipline, regeneration, performance and longevity. His presence not only brings prestige to the brand, but also credibility in the world of sport and high-performance health. This alliance is further strengthened by the launch of an advanced physical exercise programme aimed at both athletes and anyone wishing to improve their fitness with medical advice, postural assessments, muscle analysis and integrated recovery therapies.
The programme "Sport & Remise in Forme"The Palace's wellness programme is designed to optimise energy, strength and mobility through comprehensive support including hydrotherapy, sports massages, nutritional advice and specialised medical follow-up. Zidane's participation reinforces the message that wellness is not a luxury or a trend, but a smart investment in health and longevity.
"It is a real honour to have Zinédine Zidane as our ambassador," says the CEO, Stefano Plotegher. "His extraordinary track record makes him the best proof of the lasting benefits of our method.
Palace Merano, located in Merano, near the border between Italy and Austria, has 99 rooms, including 14 junior suites and 30 suites. The 6,000 m² Revital Centre and the 1,500 m² medical facility offer advanced diagnostics and tailor-made treatments.
Facilities include hydrotherapy pools, beauty treatment cabins, saunas, gymnasium and a medical area with diagnostic laboratories and various therapies.
In a global context where stress, premature ageing and lack of time condition quality of life, centres such as Palace Merano offer a concrete response based on precision medicine, therapeutic tradition and scientific innovation. With this alliance, Zidane becomes the image of a philosophy of life that focuses on prevention, deep regeneration and sustainable wellbeing..
