IFEMA MADRID will host an event from November 13 to 15 that focuses on new body therapies, advanced cosmetics, wellness equipment, and the evolution of aesthetic and hairdressing techniques.
The transformation in self-care routines and the demand for experiences centered on holistic health and beauty set the roadmap for the next edition of LOOK. The International Professional Beauty Fair will bring together brands, specialists, and training centers from across the value chain to analyze the sector's evolution and showcase the latest market innovations.
Over three days, the IFEMA MADRID pavilion will combine a commercial exhibition area with a technical agenda designed to showcase live work protocols, technological solutions for businesses, and new business opportunities.
A global overview of the beauty and wellness market
Four months before the event, the organizers are previewing a diverse representation spanning from aesthetics and natural cosmetics to cutting-edge equipment and center management.
In the business development and digital tools, area, the fair features brands such as Fundae, Salon Space, Booksy, and Wilapp, focused on optimizing the operations of salons and spas.
The aesthetics, cosmetics, and skincare segment includes participation from brands like Armesso, Coolifting, Cosméticos Foráneos, Evolugie, Naturnua, Opatra London, Peanilla Cosmetics, Sepaderm, S’METICS, and SQT Spain.
In the equipment and technology applied to wellness, category, companies such as Aurora3D, Bloomea Paris, BTL, Cincos Medicina & Estética, Endospheres, Estyma Beauty, Leaseir, Luna Aesthetic Group, Milesman, Novum Esthetic, Nacnova Technology, Opphalo, Rös’s, Sinclair, Sipania Technologies, Termosalud, Vossman, and Zemits will participate.
The offering is completed with the nails and makeup, area, featuring brands like Thuya, Siberia Salón, Inocos, Nail Look Shop, Hit Nails, Shelly, and Bernal Cosmetics, along with the hairdressing, barbering, and furniture, sector, where brands such as Amabilia, Artero Inspiring Style, Black Crows, ESLA Italy, Eolux, Federico Martínez, Fundesmo, Gamma Piu, Industrias Oriol, Laboratorios Kapyderm, La Diosa, Mediceuticals, Ocean Hair Professional, Termix, El Mirall Distribuciones, Hey Joe!, KZ Profesional, and Oda Tools will exhibit.
Training, manual techniques, and specialized congresses
The program dedicated to aesthetics and wellness will structure its content around professional practice and knowledge updates:
- XVIII Aesthetics Congress: A space for sector debate and analysis that includes a cocktail reception offered by Opphalo and the The Night of Beauty, gathering, sponsored by Laboratorios Kapyderm.
- Speaker Corner: A direct presentation point where demonstrations of treatment protocols, cosmetic applications, and technical presentations will take place.
- II Spanish Massage Championship: An event sponsored by Kapyderm that will test the technique, anatomical mastery, and skill of bodywork professionals.
- Brow and Lash Championship by Thuya: A competition focused on one of the fastest-growing specialties in demand at aesthetic centers.
Hairdressing and runway programming
The technical agenda for the hair sector will be concentrated at the Main Stage with talks from Look Talks (sponsored by Kemon) and the working sessions of Look Focus. Additionally, the runway will host key events such as Effervescenethe AIPP Awardsthe Fígaro Awards and the first Spanish edition of the Alternative Hair Show.
Professional registrations and ticket purchases for activities are now open through the official LOOK portal.
