Courses, Sports, TRAINING

Specialised training in sports tourism and events: the new Les Roches master's degree in Marbella

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Les RochesLes Roches, one of the world's leading hotel management education institutions, is opening the doors to a new course with new features. Positioned at the forefront of the sector and with 70 years of history, Les Roches is launching the new course for the first time. Master in Sport and Event Management in September.

As indicated by the international consultancy Allied Market Research, the global industry linked to sports tourism was valued at more than 320 billion dollars in 2020 and is expected to exceed 1,800 billion dollars by 2030, registering a compound annual growth rate (CAGR) of 16.1%. This 2024, specifically, is one of the years with the greatest sporting interest as, among many other events, two of the world's most popular events for travellers coincide. The European Football Championship in Germany and the Olympic Games in Paris will undoubtedly be among the most popular destinations this summer. However, the tourism industry driven by sport is not only focused on the spectacle. The profile of the traveller who decides on his or her holidays has undergone a change of habits towards a healthier lifestyle. As a result, there has been a trend towards hotel accommodation with an attractive sports offer.

In response to this growing demand, Les Roches is launching the Master in Sport and Event Management. With a duration of 12 months, students will acquire the appropriate knowledge to develop administrative and management functions throughout the sports and events sector, acquiring essential skills for administrative and management roles. This includes analysing the economics of the industry at an international level or event planning and execution. Students will enjoy a package of business trips and visits to Abu Dhabi, a world-class destination renowned for hosting prestigious events such as NBA matches, the Golf Championship and the acclaimed Formula 1 Grand Prix; and Switzerland, home to Europe's leading sporting bodies. Students will be immersed in real-world environments where they can network with industry leaders and gain practical insights into sport management on a global scale. The international sport and events industry offers exceptional career opportunities as destinations, regions and even countries use sport as a means to diversify their economies while strengthening the tourism and hospitality sector.

Carlos Díez de la LastraCEO Les Roches Global, says: "Faced with changing global demand, tourism businesses must prepare for a decade full of new traveler concerns. Sports tourism is one of them. Over the last few years it has produced very positive figures and it is clear to us that it will continue to do so. Sport is a global language that everyone knows, so companies have to anticipate future trends in order to offer their clients an excellent service and an exquisite experience. The implementation of this master's degree is a firm commitment to training in a speciality that is gaining more and more followers every year and which needs highly qualified personnel".

History, leadership and employability

Today, Les Roches has a global network of more than 16,000 alumni in positions of responsibility in more than 140 countries around the world. Of these, 67% got their first job thanks to contacts made at the school and up to 33% successfully started their own business. Upon graduation, students receive an average of five job offers in high-level companies and graduates triple their pre-graduation salary in 12 years.

Les Roches is at the forefront of innovation in the hospitality sector. Each semester, its graduates gain access to jobs and internships in more than 200 leading companies in the hotel, tourism and other fields, such as Louis Vuitton, Accor Hotels, IHG, The Ritz-Carlton, Soho House & Co, Mandarin Oriental, Marriott International, Silversea, Qatar Airways and Hublot, among others.

In addition, Les Roches alumni already hold relevant positions and have made significant contributions in sports and event management at some of the biggest sports brands and companies, such as Formula 1, FIFA, Nike, Netflix and the International Olympic Committee.

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