EVENTS, People, Gurus

Music to improve health and wellbeing: music producer Timbaland and Myndstream will be doing it.

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Timbaland, Platinum Grammy Award-winning producer, who has worked with artists such as Jay-Z, Missy Elliott, Madonna, Rihanna, Justin Timberlake and Drake and Björk, has announced a partnership with the health and wellness music provider, Myndstream.

The new partners will collaborate to produce an album of wellness music to help improve the health and wellbeing of listeners, whether to de-stress, relax or concentrate.

They will be available for use by operators in the wellness, health, fitness and spa markets.

The partnership was announced at the recent Global Wellness Summit 2023 in Miami, where the founder of Myndstream, Freddie Morossinterviewed Timbaland live on stage.

The 51-year-old musician shared his journey to overcome addiction to oxycontin, a powerful opioid painkiller, and how it led him to create feel-good music.

Now, Timbaland wants to bring his unique sound to this new category of music and help others on their wellness journey. As he enters the wellness music space, he says he is fascinated by exploring how different frequencies affect mood and how tone can move through the body creating a physical and mental change in the listener.

"Music is a very powerful tool," said Timbaland. "It got me out of crisis. It was this that triggered my fascination with frequency and tone, understanding the role they play in being able to change your perspective and attitude, without you even realising it.

"I want to create music that can help people heal and grow. I want my music to be in every spa in the world".

Myndstream and Timbaland's first wellness music project is expected to launch in 2024. It will be available on all major streaming platforms as well as through Myndstream's commercial hospitality partnerships in 2024.